Friday, February 7, 2020

47-story Condo Tower Planned for Broad and Spruce

A new, 47-story skyscraper with luxury condos and amenities is set to go up at the corner of Broad and Spruce Streets, overlooking the Kimmel Center and the heart of the city.

Plans for the tower, dubbed Arthaus, were announced by developer Carl Dranoff, who had previously tapped the site for a 45-story SLS International Hotel & Residences. That hotel plan was first downsized last year, and then scrapped entirely, in favor of the new, solely residential, Arthaus building.

The $253 million tower includes 108 condos that range from 1,600 to nearly 5,500 square feet, along with 151 parking spaces, and amenities. A 75-foot pool, a “dining salon” that will occasionally feature celebrity chefs doing demonstrations and a sky garden with a greenhouse are listed among the amenities for the building.

The Arthaus name is inspired by the Bauhaus—a school of architecture founded in 1919 that helped shape modern architecture and design for decades to come.

Of the Bauhaus movement and the Arthaus design, Dranoff says, “excess was replaced by beauty that could also meet the needs and desires of real people.” They point to the tiered facade of the primarily glass building, which they call aesthetically pleasing and which, “gives every unit its own corner, with two full exterior walls of breathtaking views.”

Dranoff said it was the goal of his team and architecture firm Kohn Pedersen Fox to bring a vertical tower that would be a sort of landmark for the Avenue of the Arts. 

The upper levels look like steps going to the sky, while the lower levels feature brick and clay tiles that relate to the Kimmel Center across the Street.

The condos themselves, which start at two bedrooms, feature floor-to-ceiling glass, terraces, kitchens with marble backsplashes and a marble waterfall countertop. The largest condo stretches over two stories with four bedrooms, five baths, a private elevator, and a massive terrace.

The bottom floors will have four units a piece, with that number decreasing as you move up the building. The units will cost around $1,200 to $1,500 per square foot - with the largest unit costing more than $8 million and the smallest as low as $1.9 million. 



When factoring in the location, the luxury nature of the units, and the amenities, it’s a bargain compared to similar New York condos. The Arthaus tower is anticipated to be completed by 2022.